The Rainmaker Group

The Rainmaker Group (Rainmaker) is the hotel revenue and profit optimization cloud. Rainmaker’s guestrev®, grouprev®, revcaster® and revintel® solutions make up the company’s cloud-based platform for transient and group pricing optimization, forecasting and revenue-centric business intelligence.  These integrated solutions optimize revenue and profit from every segment of the business, using data science and analytics to help hoteliers outperform their revenue and profit objectives.

Founded in 1998 by Bruce Barfield and Tammy Farley, Rainmaker has steadily grown its client base to include premier hospitality companies like Boyd Gaming, Omni Hotels, Kerzner International, Wynn Resorts, MGM Resorts International and many more. Singularly focused on delivering the highest revenue returns possible for its clients, Rainmaker’s commitment to more than twenty years of ongoing platform and product innovation, together with client-centric consulting services are recognized across the hospitality industry as the gold standard in both performance and partnership.

Rainmaker has received significant recognition in recent years for its hard work and continuous business growth. Having been named for a 7th consecutive year on the Inc. 5000 list of the fastest growing privately held companies in the U.S. in 2016, Rainmaker also took home the gold medal for “Best Productivity – Enhancement Technology” for guestrev® in the 16th annual Global Gaming Business Gaming & Technology Awards.  Also in 2016, Rainmaker President, Tammy Farley, received the bronze award in the 13th annual Stevie Awards for Women in Business, and Daniel Wise, Founder and Chief Product Architect for revcaster®, was named to the 2016 HSMAI Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization. In recent years, Rainmaker has also been named to the Atlanta Business Chronicle’s List of the 100 Fastest Growing Companies in Atlanta.

Rainmaker maintains its corporate headquarters in Alpharetta, GA with additional offices in Las Vegas, Portland and Singapore.


Sponsored Events

12th Annual Tribal Casino & Hotel Development Conference

April 29-30, 2019

Harrah’s Ak-Chin Casino, Maricopa, AZ

This unique conference is dedicated to the design and development of Tribal-owned casinos, resorts and hotels. Tribal Leaders will gather with industry professionals to discuss the most relevant topics in the casino and hospitality business. Advancements in technology, latest in gaming trends, renovation and expansion plans and government legislation all mean constant change to the gaming industry. If you are looking to build, expand or update your casino or hotel, this is a can’t-miss event!

Sixth Annual Tribal General Manager & Casino Executive Exchange

February 24-26, 2019

Talking Stick Resort in Scottsdale, AZ

The Sixth Annual Tribal General Manager & Casino Executive Exchange will take place on February 24-26, 2019 at Talking Stick Resort in Scottsdale, AZ. This event will bring together GMs and Casino Executives from Tribal-owned casinos for two+ days of professional, moderator-led roundtable discussions, small group break-out sessions, peer-to-peer dialogues and plenty of networking opportunities. This is a C-Level event to build alliances within your industry and an outstanding prospecting opportunity for our Forum Partners to meet and establish professional connections in a casual environment. The General Manager & Casino Executive Exchange is about the expressing of common concerns and the sharing of information.

Eleventh Annual Tribal Casino & Hotel Development Conference

March 25-27, 2018

Pechanga Resort & Casino, Temecula, CA

The Eleventh Annual Tribal Casino & Hotel Development Conference will be held March 25-27, 2018 at the newly renovated Pechanga Resort & Casino in Temecula, CA. This unique conference is dedicated to the design and development of Tribal-owned casinos, resorts and hotels. Tribal Leaders will gather with industry professionals to discuss the most relevant topics in the casino and hospitality business. Advancements in technology, latest in gaming trends, renovation and expansion plans and government legislation all mean constant change to the gaming industry. If you are looking to build, expand or update your casino or hotel, this is a can’t-miss event!

Fifth Annual Tribal General Manager & Casino Executive Exchange

February 25-27, 2018

Hilton La Jolla Torrey Pines, La Jolla, CA

The Fifth Annual Tribal General Manager & Casino Executive Exchange will take place on February 25th-27th, 2018 at the Hilton La Jolla Torrey Pines in La Jolla, CA. This event will bring together GMs and Casino Executives from Tribal-owned casinos for two+ days of professional, moderator-led round table discussions, small group break-out sessions, peer-to-peer dialogues and plenty of networking opportunities. This is a C-Level event to build alliances within your industry and an outstanding prospecting opportunity for our Forum Partners to meet and establish professional connections in a casual environment. The General Manager & Casino Executive Exchange is about the expressing of common concerns and the sharing of information.

Tenth Annual Tribal Casino & Hotel Development Conference

May 7 – 9, 2017

Viejas Casino & Resort, Alpine, CA

The Tenth Annual Tribal Casino & Hotel Development Conference will be held May 8-9, 2017. This unique conference is dedicated to the design and development of Tribal-owned casinos, resorts and hotels. We look forward to two days at the Viejas Casino & Resort in Alpine, CA where Tribal Leaders will gather with industry professionals to discuss the most relevant topics in the casino and hospitality business. Advancements in technology, latest in gaming trends, renovation and expansion plans and government legislation all mean constant change to the gaming industry! If you are looking to build, expand or update your casino or hotel, this is a can’t-miss event!

Fourth Annual General Manager & Casino Executive Exchange

February 12 – 14, 2017

Hilton La Jolla Torrey Pines in La Jolla, CA

The Fourth Annual General Manager & Casino Executive Exchange will take place on February 12th-14th, 2017 at the Hilton La Jolla Torrey Pines in La Jolla, CA. This event will bring together GMs and Casino Executives from Tribal-owned casinos for two+ days of professional, moderator-led round table discussions, small group break-out sessions, peer-to-peer dialogues and plenty of networking opportunities. This is a C-Level event to build alliances within your industry and an outstanding prospecting opportunity for our Forum Partners to meet and establish professional connections in a casual environment. The General Manager & Casino Executive Exchange is about the expressing of common concerns and the sharing of information.